05 Sales Presentation: b. DecoWare™ Catalog

Pots in the DecoWare™ Catalog are primarily for the floral industry

Have retail and wholesale florists, mass markets and distributors try product from this catalog

Our DecoWare™ Catalog products may be characterized:

• The planters (majority of them) are made of dolomite, resin or metal ~~ lighter, easier to work with and to ship
  
• The planters are in smaller case packs ~~ ideal for the retail florist, smaller case packs means less storage space for pottery required
  
• The planters are packed for parcel services ~~ we can efficiently ship the product via UPS (for example)
  
• The planters have new designs ~~ we add to our product list yearly to combat consumer boredom
  
• The planters have innovative designs ~~ our designs are created by artists in touch with the American Horticultural Industry, their likes and trends
  
• The planters are grouped into themes ~~ the successful sale of a design is magnified by offering a variety of shapes per theme, encouraging the customer to purchase more than one piece per theme
  
• The planters are tested in the market ~~ sample planters go through a testing period of planting and exhibiting, then surveyed by a set of very finicky growers and retailers

Dolomite Collections

• =Remember, light pots, innumerable shape and size possibilities, often brightly colored with contoured designs, shippable via parcel services, and very affordable
  
• The themes offered in dolomite are numerous due to their popularity, ranging from
  
  • Garden Themes ~~ Pastel Passion (violets & butterflies), Daisy Bee (daisies & bees), Floral Paradise (flower with butterflies & bees!)
    
  • Patterned Themes ~~ Blue Dutch (blue shapes of flowers and such), English Garden (cobblestone exterior with flowers)
    
  • Floral Themes ~~ Magnolia (our southern belle favorite), Rose Garden (America's love of a bud), Victoria Lace (violets and sexy lace), White Rose (clean and white vines) and Water Babies.
    
  • Fauna Themes ~~ Ocean Life (crazy tropical fish), Jungle Land (playful African critters)
    
  • Fantasy Themes ~~ Roman Gardens (iconic pots and pedestal planters), Water Babies (delightful cherubs bathing)
    
• Their shapes are standardized into oval planters, watering cans and water pitchers, teapots and creamers, vases, mugs and bowls – something for everyone

Resin Collections

• =Resin products have many of the characteristics of dolomite (light and shippable via parcel services), and have the added advantage of extreme detail and intricate design.
  
• The themes offered in resin are representative of upscale giftware:
  
  • Garden Themes ~~ Garden Relief (detailed scenes of the garden and garden tools)
    
  • Floral Themes ~~ Tulip Gardens (our Dutch favorites)
    
  • Fauna Themes ~~ Leaping/Lily Frogs (our amphibious friends)
    
  • Fantasy Themes ~~ Resin Relic (reminiscent of ancient Greek artifacts)
    
  • Holiday Themes ~~ Valentine's & Mother's Day (roses, butterflies & cherubs for our loved ones), Halloween & Thanksgiving (scary ghosts & witches, cornucopia, corn and acorns abound)

Porcelain, Stoneware and Terra Cotta Collections

• =Heavy, sturdy porcelain and stoneware products are still needed to achieve the proper look and feel of product; no imitations allowed
  
• The themes are:
  
  • Patterned Themes ~~ Drip Glaze (as the name says, glazed dripped onto a stoneware), Splash Glaze (you got it, splashed-on glaze)
    
  • Fantasy Themes ~~ Goblet Pots (flowers & cherubs with a roman motif), Pedestal Stoneware (it's Greek to me), Roman Gardens (iconic pots in terra cotta)
    
  • Holiday Themes ~~ Baby Crib (it's a boy, it's a girl)

Metal Collection

• =Lightweight and flexible, metal containers offer design options suitable for everyone
  
• There are two main themes with metal containers:
  
  • Patterned Themes ~~ Woven Metal (strips of metal woven together to form an exquisitely detailed metal planter)
    
  • Garden Themes ~~ Metal Relief (grape and apple motif pressed outward from the planters to form a three dimensional look)